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Beyond rare: the brand story

The story of the Argyle pink diamond is almost as captivating as the rare gem itself.

Across the breadth of 1.6 billion years, on a journey from the crucible of the Earth’s centre, the most intriguing diamond in history emerges, with an exquisite beauty that is both regal and enthralling.

A miniature universe in crimson; the Argyle pink diamond’s spectacular outback home can be glimpsed in this marvel that depicts every cast of the desert sunset.

The rugged beauty of its ancient Western Australian birthplace cradles the world’s most unfathomable diamond. It was here in the Kimberley, one of the last great wildernesses, that an imposing landscape provided the first encounter with this magical diamond, spied glistening from an anthill.

Light radiates from its facets in a softness of colour imbued with heartfelt expression. In intimate juxtaposition to the stone’s invincibility, this delicate palette traverses the palest blush, through cherry blossom and soft rose, to sensual violet, cornflower blue and dramatic red.

So precious are these stones, that for every million carats of rough pink diamonds produced from the mine, only one polished carat is offered for sale by annual tender.

There has never been a diamond mine that produces rare pink diamonds like the Argyle Diamond Mine, which recently marked its 30th year. The rarest of all diamonds will become rarer still. It is estimated that there are less than 500 tender quality Argyle pink diamonds left to be discovered.

It is inevitable that this ultimate limited edition would speak to collectors of fine art. These stones are also creations nurtured by the artisanal skill of the world’s finest cutters and polishers.

Every brilliant masterpiece that is expertly and lovingly crafted from the rough did not touch human hands until it had completed its passage through a land as remarkable as the discovery it yielded. These modern-day alchemists now listen to the stone in order to bring its story to life.

There is no more tender a symbol of love than an Argyle pink diamond, but the elegant stone can also express itself dramatically in red carpet pieces.

The legend of the Argyle pink diamond will leave its mark on the collective imagination of those, whether connoisseur or curious aesthete, that treasure eternal beauty.